CASE STUDY / ETSY → SHOPIFY
One catalogue.
Two markets.
The starting point
Approximately 480–540 English-language Etsy listings, with prices in US dollars, dimensions in inches and customers primarily in the USA.
The work
An import through Etsy Importer with automatic price conversion, followed by localisation in batches using Claude Code and the Shopify API: natural Polish titles and descriptions, tags and SEO copy, centimetres instead of inches, cleaner formatting and consistent collections. Key categories received a more tailored style of product copy.
The outcome
Hundreds of products localised in weeks instead of months of individual manual work. The catalogue became the foundation for the Polish and German markets, supported by collections, an SEO blog and around 540 products approved in Google Merchant Center for Germany. Etsy continues as a separate channel.
Read about the migration process and its limits ↗





